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About IllumiFi

The data and analytics capability your business needs, without building the team to get it.

IllumiFi is the data and analytics team a growing business doesn't have to build. We don't just advise, we build the platform, fix the foundations, and run the function alongside your team, so you get decisions you trust and the time to run the business. One team, three ways in.

Why we exist

Growing businesses get advice they have to action themselves, or a tool with no one to run it.

Most UK businesses between roughly £10m and £100m hit the same wall. They've outgrown manual reporting, their systems don't talk to each other, and different teams quote different numbers. The obvious fixes don't fit. A strategy consultancy hands over recommendations and leaves delivery to you. A BI contractor builds a dashboard and moves on. A SaaS tool shows one system's view, not the whole picture. And a full in-house data team is a cost and commitment you can't yet justify.

IllumiFi exists to close that gap. We give growing businesses enterprise-grade data and analytics capability, diagnosis, build and the ongoing function to keep it working, sized and priced for a business of your stage, not an enterprise. We deliver the work and we run it.

If reporting is slowing your decisions down and building a data team isn't the answer yet, that's exactly the gap we're built for.

The team

Senior people who deliver the work themselves.

IllumiFi is a focused, senior team. The people who scope your work are the people who do it, and the people who keep it running. No layers, no handing it down.

“Between us, we’ve built and run data and analytics functions at some of the UK’s largest businesses. IllumiFi exists to bring that same capability to the businesses that need it most.”
Tom Shuttleworth

Tom Shuttleworth

Co-Founder

20+ years in financial and commercial data leadership

Tom is a Chartered Accountant with over twenty years of senior experience at NatWest Group and RBS, where he built his career around using data to drive financial and commercial decision-making at scale.

Nader Hosni

Nader Hosni

Co-Founder

20+ years building and operating analytics platforms across enterprise, PE-backed, and mid-market businesses

Nader is a data and AI transformation executive whose career has been spent doing precisely what IllumiFi does for mid-market clients, taking fragmented, manual reporting environments and replacing them with automated, cloud-native, decision-ready analytics platforms.

How we work

Four rules we work to.

Outcomes over outputs

We measure success by the decisions your business can make, not the reports we produce. Every piece of work is designed to move you closer to clear, trusted, actionable insight.

Built around your strategy, not a generic template

We take the time to understand your business, your goals, and where decisions are slowing you down. What we build reflects that, not a fixed solution applied the same way to every client.

We deliver and we run it

We do not hand over a report and leave. We build, implement, and stay alongside you, keeping the platform current, the reporting accurate, and the insight decision-ready.

Honest from the start

If we are not the right fit, we say so. If something is not working, we tell you. No pitch decks, no overselling, no dependencies built to keep us in the room.

Proof, not promises

A 71% 12-month ROI, built on one trusted view of the business.

A c.£30m UK e-commerce retailer moved off slow, manual reporting and onto the IllumiFi Analytics Platform, one trusted view of performance across the business, built in under three months.

71%12-month ROI
750+hours saved a year
7 mopayback period

Read the full case study →

Talk to us, and find the right starting point.

A 30-minute call with the team. We will find where decisions are slowing down and point you to the right way in, platform, foundations or advisory. No pitch, no deck. If we are not the right fit, we will say so.

Book a discovery call