Tom Shuttleworth
Co-Founder
20+ years in financial and commercial data leadership
IllumiFi is the data and analytics team a growing business doesn't have to build. We don't just advise, we build the platform, fix the foundations, and run the function alongside your team, so you get decisions you trust and the time to run the business. One team, three ways in.
Most UK businesses between roughly £10m and £100m hit the same wall. They've outgrown manual reporting, their systems don't talk to each other, and different teams quote different numbers. The obvious fixes don't fit. A strategy consultancy hands over recommendations and leaves delivery to you. A BI contractor builds a dashboard and moves on. A SaaS tool shows one system's view, not the whole picture. And a full in-house data team is a cost and commitment you can't yet justify.
IllumiFi exists to close that gap. We give growing businesses enterprise-grade data and analytics capability, diagnosis, build and the ongoing function to keep it working, sized and priced for a business of your stage, not an enterprise. We deliver the work and we run it.
If reporting is slowing your decisions down and building a data team isn't the answer yet, that's exactly the gap we're built for.
IllumiFi is a focused, senior team. The people who scope your work are the people who do it, and the people who keep it running. No layers, no handing it down.
“Between us, we’ve built and run data and analytics functions at some of the UK’s largest businesses. IllumiFi exists to bring that same capability to the businesses that need it most.”
Co-Founder
20+ years in financial and commercial data leadership
Co-Founder
20+ years building and operating analytics platforms across enterprise, PE-backed, and mid-market businesses
Co-Founder
20+ years in financial and commercial data leadership
Tom is a Chartered Accountant with over twenty years of senior experience at NatWest Group and RBS, where he built his career around using data to drive financial and commercial decision-making at scale.
Most recently as Head of Pricing at NatWest, Tom led a team responsible for pricing all products across the commercial and institutional bank. He spent two decades in environments where the quality, speed, and consistency of data directly determined the quality of decisions. He understands what it costs a business when reporting is slow, fragmented, or unreliable, because he lived that problem at the highest level.
Throughout his career Tom was also responsible for simplifying and automating complex analytical frameworks at scale. These are the same capabilities IllumiFi now delivers to scaling businesses, at a fraction of the enterprise cost.
Tom co-founded IllumiFi in December 2024 with a specific intent: to bring enterprise-grade data and analytics capability to the growing businesses that need it most but have historically been unable to access it.
Co-Founder
20+ years building and operating analytics platforms across enterprise, PE-backed, and mid-market businesses
Nader is a data and AI transformation executive whose career has been spent doing precisely what IllumiFi does for mid-market clients, taking fragmented, manual reporting environments and replacing them with automated, cloud-native, decision-ready analytics platforms.
Most recently as Director of BI, Analytics and MarTech at Allwyn, operator of the UK National Lottery, Nader led the transformation of a data and marketing technology function. Before that, as Head of BI and Analytics at London Stock Exchange Group's LCH clearing house, he unified regulatory reporting across seven clearing and settlement systems into a single platform aligned with Bank of England, SEC, and EMIR requirements. Earlier career includes senior roles at IBM, Deloitte, and Accenture.
The IllumiFi Analytics Platform, built on AWS, Snowflake, and QuickSight, is Nader's architecture. It has been live in production since February 2026 and is already generating measurable client outcomes.
Nader co-founded IllumiFi in December 2024, leading the design and build of the Analytics Platform. He was named in the DataIQ 100 Most Influential People in Data in 2024, shortlisted for Data and Analytics Leader of the Year, and has spoken at Google AI Playground London and Data:Decoded Manchester in 2025.
We measure success by the decisions your business can make, not the reports we produce. Every piece of work is designed to move you closer to clear, trusted, actionable insight.
We take the time to understand your business, your goals, and where decisions are slowing you down. What we build reflects that, not a fixed solution applied the same way to every client.
We do not hand over a report and leave. We build, implement, and stay alongside you, keeping the platform current, the reporting accurate, and the insight decision-ready.
If we are not the right fit, we say so. If something is not working, we tell you. No pitch decks, no overselling, no dependencies built to keep us in the room.
A c.£30m UK e-commerce retailer moved off slow, manual reporting and onto the IllumiFi Analytics Platform, one trusted view of performance across the business, built in under three months.
A 30-minute call with the team. We will find where decisions are slowing down and point you to the right way in, platform, foundations or advisory. No pitch, no deck. If we are not the right fit, we will say so.
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